Every community has its challenges. One could argue that they keep getting more complex and require a different response.

Design thinking for economic development and destination marketing:

• Is a method for practical and creative problem solving that evolved from fields as varied as engineering, architecture, and business
• Involves understanding people's needs and developing creative solutions to meet those needs

With market challenges continuing to be more complex, design thinking can be leveraged by tackling problems that are poorly defined or unknown, understanding the needs involved, and re-framing the problem to apply a multi-disciplinary, creative solution that will lead to:

• Better communication
• Better marketing
• Better outcomes
• Stronger communities

Join Atlas CEO Guillermo Mazier and Better Practice CEO Joe Slatter for an engaging and interactive session!